BulkPost.com : Mailing List Management Service

Price: $3000 · Website URL: http://www.bulkpost.com

BulkPost.com is a permission based e-mail marketing system. It offers other businesses to create and manage mailing lists, double opt-in/opt-out, send out bulk mails to subscribers in html or text format, track mailing campaigns, follow-up auto-responders, more…

A competitor of this site claims they have 2750 clients. While they bill their clients on the basis of number of subscribers, the minimum a client must pay is $9.95 per month. This is $27,362.50 per month in revenue = $328,350 annually.

What Services the Site Offers

BulkPost.com enables users to:
Run personalized email campaigns that will increase their campaign success.
Send emails in any format – html, plain text, multi-part, and with attachments.
Create public archives of their newsletters.
Provide already sent newsletters as RSS feed to visitors.
Create and manage unlimited extra member fields for collecting additional information such as name, country, age, gender.
Run powerful targeted email marketing campaigns.
Create and send unlimited follow-up auto responders for mail lists to increase sales.
Request double opt-in and opt-out confirmation.
Set-up for pay only for what you use, users pay only for the mails sent out by them.
Users have no software to install – everything runs on BulkPost.com servers.

Technology behind the Site

The site was developed using PHP with a MySQL database. The look and feel of the site can be changed by changing certain number of files which are mostly templates. It integrates a comprehensive billing system to charge per month or per mail basis. Prices can be set via the Super Administrator control panel. The Super Administrator – the site’s owner – can manage all aspects of site via his/her exclusive control panel. In addition, there are separate logins and control panels for (a) Administrators – users managing mailing lists, this site’s clients, (b) Clients – users tracking campaign data, usually marketing people within the client’s organization, and (c) Members – users subscribing to mailing lists. It also integrates a web based plug-in to translate the site into a different language.

Marketing and Money Making

Of course, all businesses need to promote their product or service. BulkPost.com is no exception. A real life example of the money making potential of this site, stated above, is repeated here:

A competitor of this site claims they have 2750 clients. While they bill their clients on the basis of number of subscribers, the minimum a client must pay is $9.95 per month. This is $27,362.50 per month in revenue = $328,350 annually. The real revenue is in multiples of this figure.

While marketing budget is upto you, you have zero overheads for running this site except for renewal of the domain name and hosting, both of which are negligible when you compare with the revenue potential.

BulkPost.com – Domain Name

That’s the service this site offers. Generic and unambiguously conveying its meaning and purpose. While it is possible to build another site like this, a domain name like this is a rare commodity.

Go ahead and try the site – we offer a 30-day free trial for 1000 mails.